Pres House Office

439 East Campus Mall Madison, WI 53703

LiAnn French
Property Manager
608-285-8692
[email protected]

Park Regent Office

4 North Park Street Madison, WI 53715

Briana Woods
Property Manager
608-285-8695
[email protected]

LaVille Office

431 West Gorham Street Madison, WI 53703

Jean Duchrow
Property Manager
608-285-8688
[email protected]

LaCiel Office

515 University Avenue Madison, WI 53703

Diane Sobek
Property Manager
608-285-8693
[email protected]

Market West Office

8420 Market Street Middleton, WI 53562

Leah Kortsch
Property Manager
608-285-8661
[email protected]

Sydnie Lund
Leasing Consultant
608-285-8675
[email protected]

Corporate Office

26 North Star Drive, Madison, WI 53718

Dan Schmidt
President & CEO
608-285-8680
[email protected]

Rick Schwarze
COO
608-285-8685
[email protected]

Josh Bleecker
CFO
608-285-8671
[email protected]

Reid Pohlman
Regional Manager
608-285-8689
[email protected]

Chana Steffes
Marketing Director & Corporate Trainer
608-285-8694
[email protected]

Jason Schmidt
Construction Manager
608-285-8681
[email protected]

Trav Hardy
Maintenance Manager
608-285-8679
[email protected]

Tom Hofmeister
Quality Control & Collections Manager
608-285-8684
[email protected]

Christine Schwarze
Cleaning Manager
608-661-2040
[email protected]

Cheryl Hayden
Accountant
608-285-8676
[email protected]

Donna Westlind
Accountant
608-285-8682
[email protected]

East Office

826 North Star Drive Madison, WI 53718

Adam Polizzi
Property Manager
608-285-8687
[email protected]

Jen Wagner
Property Manager
608-285-8674
[email protected]

Lisa Rezner
Leasing Consultant
608-285-8662
[email protected]

Kyle Komplin
Office Administrator
608-285-8690
[email protected]

Sun Prairie Office

1314 O'Keeffe Avenue Sun Prairie, WI 53590

Andrew Schmidt
Property Manager
608-285-8691
[email protected]

Tammy Lange
Property Manager
608-285-8663
[email protected]

Alyssa Nuon
Leasing Consultant
608-285-8678
[email protected]

Joe Weber
Leasing Consultant
608-285-8690
[email protected]

West Office

110206 Rustling Birch Road Verona, WI 53593

Tami Tetzlaff
Property Manager
608-285-8686
[email protected]

Ken Sinner
Property Manager
608-285-8677
[email protected]

Kristin Michael
Property Manager
608-285-8698
[email protected]

Megan Lerum
Property Manar
608-285-8672
[email protected]

Molly Sutton
Leasing Consultant
608-285-8664
[email protected]

Terry Bauer
Leasing Consultant
608-285-8699
[email protected]

About Us

Who we are

As a locally owned and growing property management and development firm since 1988, Forward Management, Inc has developed a unique understanding of the housing and real estate market in the Madison area. By managing over 60 properties consisting of approximately 3,500 apartments in both established and growing neighborhoods, we have gained a wealth of knowledge and expertise in connecting residents’ needs and wants with the best apartments in Madison and the surrounding communities.

In addition to our great locations, our properties are professionally managed with an attentive, responsive management and maintenance system. We have over 80 employees, many of them long-term, who are experts in their field. They are committed to making each resident’s home the best that it can be while providing exceptional service and a comfortable place to call home.

 

Our Mission

The mission of our property management team is to deliver what we promise and treat our clients and residents with respect. We promise to maintain a quality apartment community and deliver exceptional service. We aim to provide our employees with the tools and training they need to excel and enjoy their profession. In turn, our goal is to have long-term employees who are committed to ensuring strong resident retention and satisfaction.
 

Our Values

The foundation of our business is built on the core principle that the relationships we establish between our residents, clients, and our employees are paramount. Our top priority is to nurture and grow those relationships through positive interactions, dedicated service, and by exceeding expectations.
 

Our Vision

The vision of Forward Management, Inc. is to transform our residents’ experience in apartment living through demonstrated dedication to quality, responsiveness, integrity, and transparency that both redefines and leads all others in the property management industry. By providing the best, personalized service to our communities, we sincerely hope that we create memorable experiences for all of our residents, clients and employees.

Our History

1988

Dan Schmidt and Thomas Farr form a partnership to create Forward Management, Inc., (FMI) focusing on “Management and Consulting of Investment Real Estate.” FMI starts out by managing approximately 257 apartments in Wisconsin, with 300 more in Florida and New Mexico.

1988
 
 
1990
1990

The next nine years created much growth for the FMI team with the addition of over 200 more apartments in downtown Madison by adding LaCiel, LaVille, and Orchard Court. The off-campus Madison portfolio expanded to include Cedar Ridge, Cherry Tree Crossing, Heather Ridge on the far east side, Tree Lane Park on the west side of Madison, as well as the near east side location of Commercial Avenue. FMI gained a Dane County presence with the addition of Westridge and Berkley in Verona, Forest Ridge in Middleton, and Brookstone Townhomes and Greenway Cross in Fitchburg, increasing the portfolio to over 1,100 apartments.

2000

FMI adds Gateway Commons in Sun Prairie, and the first “new construction projects” with Highland Ridge in Fitchburg, Woodland Fields, Prairie Ridge and Hawk’s Ridge off Highway M in Madison, Prairie Grove in Cottage Grove and finally Highland Fields in DeForest. Exciting change begins with the process of developing their own investments using outside contractors. Prairie Towne Square in Sun Prairie is the first development, then adding Prospect Commons in Sun Prairie, and Jupiter Crossing, one of the first developments in Grand View Commons on Madison’s East side. The portfolio reaches approximately 1,600 apartments.

2000
 
 
2002
2002

FMI creates its own painting division to handle all interior and exterior painting needs. This division has increased to 10 full-time painters, and 20 additional painters for the summer months.

2005

Thomas Farr retires and sells his interest to Dan Schmidt who becomes President of FMI.

2005
 
 
2010
2010

FMI creates its own cleaning division, and the 14 full-time cleaners are able to handle the routine and turnover cleaning in a more efficient and effective manner.

2012

FMI develops Stockbridge Trails, an 86-unit community in Reston Heights. It is the first property that FMI builds from the ground up, creating a new “luxury” in apartments with stainless steel appliances, including gas ranges, and designer colors. FMI also adds Prairie Park in Fitchburg, as well as, Waldorf on the Park and McKenna Woods on the west side of Madison.

2012
 
 
2013
2013

FMI Development, LLC, a construction/contractor division is formed, allowing for the ability to design, construct and manage apartments of their own.

2014

Forward Management’s growth explodes with taking on of the newly constructed properties such as Zander Place and Esser Place in Cross Plains, as well as, Waldorf Midtown and The Preserve on the west side of Madison. The FMI Development team then designs and constructs: The Revere, The Landing, Hercules Trail, Waldorf Midtown, Copper Creek, Infinity, Artisan Square, Grand Arbor Reserve, Market West, The View, Fusion at 841, Conservancy Pointe, and The McHenry. This creates a portfolio of over 3,500 apartments.

2014
 
 
Present
Present

Cross Hill Heights, a new development on Madison’s east side, joins the portfolio. FMI Development finished construction and opened Latitude 43 on the west side of Madison and is currently developing Catalyst on Main in Sun Prairie.